Amazon is a one-stop shop for beauty products across all categories, from makeup and skincare to hair and fragrance. That being said, navigating thousands of pages of products can be overwhelming to say the least. Luckily, as a shopping editor, I’m here to tell you that there’s an easier way—if you know where to look.
The Amazon Hot New Releases storefront is my secret hack to finding the buzziest beauty products to try without spending hours scrolling. A curated list of 100 new arrivals, it features the latest releases from brands like Maybelline, Olaplex, Laneige, NYX, and more. To make your beauty haul even easier, I’m sharing my favorite picks that I either love or can’t wait to try, starting at just $8.
Best Amazon Beauty New Arrivals
- Laneige Lip Glowy Balm, $19
- Olaplex Wash and Shine Kit, $57
- Maybelline Sunkisser Multi-Use Liquid Blush and Bronzer, $10 (originally $12)
- Pantene Pro-Vitamin Essence, $40
- E.l.f. Skin Bronzing Drops, $12
- Ouai St. Barts Hair & Body Mist, $25 (originally $28)
- NYX Professional Makeup Buttermelt Powder Blush, $10
- Covergirl Eye Enhancer 3D Mascara, $8 (originally $10)
Laneige Lip Glowy Balm
$19
I’ve been a longtime devotee of Laneige’s viral Lip Sleeping Mask, but recently, I’ve been partial to the more portable Lip Glowy Balm in the new Sweet Candy scent. The hydrating shea butter-enriched formula leaves my lips feeling soft all day, so I don’t have to constantly reapply. It also has an ultra glossy finish without feeling sticky, making it a super comfortable alternative to lip gloss.
Olaplex Wash and Shine Kit
$57
If there’s one beauty category that I personally find worth the splurge, it’s hair care. I have fine, straight hair that’s easily weighed down by hair products, so when I find a brand I love, I’m more than happy to spend a bit more. Olaplex is the perfect example—the brand’s bond repair products (including this shampoo and conditioner) noticeably improve the strength of my breakage-prone, color-treated hair. But my favorite Olaplex offering is the No. 7 Bonding Oil, also included in this set. A little goes a long way, and it has become my go-to for styling a slicked-back bun.
Maybelline Sunkisser Multi-Use Liquid Blush and Bronzer
$12 $10
Anyone who knows me well can tell you that liquid blush is the number one makeup product that I can’t live without (or stop buying). My current fave? The Maybelline Sunkisser Multi-Use Liquid Blush and Bronzer. This easy-to-apply product delivers the prettiest sheer, shimmery wash of color. Right now, I’m repeat-wearing the City Sizzle shade to get that trendy faux sunburn look.
These three products are just the beginning when it comes to Amazon beauty new arrivals that I’m planning to add to my cart. Keep scrolling for the rest of my editor-approved picks.
Pantene Pro-Vitamin Essence
$40
E.l.f. Skin Bronzing Drops
$12
Ouai St. Barts Hair & Body Mist
$28 $25
NYX Professional Makeup Buttermelt Powder Blush
$10
Covergirl Eye Enhancer 3D Mascara
$10 $8
