TikTok-Viral Beauty Products From NuFace and Olaplex Start at $32 in Nordstrom’s Sale

Social media is one of the best places to find trustworthy beauty recommendations, but with new products going viral every day, keeping up can quickly become overwhelming—and expensive. That’s where the Nordstrom Anniversary Sale comes in. Now through August 4, Nordstrom is offering major discounts on a curated selection of hundreds of high-end beauty products and exclusive bundles, including tons of viral faves.

The retailer’s Influencer Picks edit is a great jumping off point for finding TikTok-approved beauty deals, but I also took it upon myself to roundup some additional viral makeup, skincare, and hair care picks from Nordstrom that live up to the social media hype. Below, find deals starting at $32 from brands like NuFace, Charlotte Tilbury, Olaplex, and more.

Viral Beauty Products to Shop on Sale at Nordstrom

Vacation Summer Scent Duo, $79 (originally $113)
NuFace Mini+ Smart On-the-Go Facial Toning Starter Kit, $165 (originally $250)
Charlotte Tilbury Pillow Talk Lip Kit, $65 (originally $95)
Nécessaire The Body Wash Duo, $32 (originally $50)
Anastasia Beverly Hills Natural & Polished Deluxe Eyebrow Kit, $44 (originally $73)
Olaplex No. 4 Bond Maintenance Shampoo, $77 (originally $120)
YSL Lash Clash Extreme Volume Mascara Duo, $43 (originally $64)
Sunday Riley Jumbo Good Genes All-in-One Lactic Acid Exfoliating Treatment, $185 (originally $284)

Vacation Summer Scent Duo

Orig. $113

Vacation has gained a huge following on social media thanks to the summery scents and adorable, retro-inspired packaging of its SPF products. With Nordstrom’s exclusive beauty deals, you can transport yourself to a tropical paradise with a discounted bundle of two of the brand’s beachy offerings—a jumbo-size coconut perfume and a shimmery body oil with SPF 30. With its moisturizing feel and radiant finish, this luxe body oil has been a mainstay in my poolside beauty routine this summer.

NuFace Mini+ Smart On-the-Go Facial Toning Starter Kit

Orig. $250

NuFace’s face-sculpting devices are beloved not only by TikTok, but also by celebrities like Nicola Coughlan and Hailey Bieber—and right now, you can score the NuFace Mini+ and activating gel—a $250 value—for $85 less. This microcurrent facial tool boasts lifting and sculpting benefits with the addition of smoothing fine lines and wrinkles. One TikTok user demonstrated a before and after of their NuFace routine, gushing, “I swear this cheekbone just looks so much more snatched.”

Charlotte Tilbury Pillow Talk Lip Kit

Orig. $95

When it comes to lip combos, it doesn’t get more iconic than Charlotte Tilbury’s viral Pillow Talk shade. Just look at the millions of TikTok posts dedicated to the flattering rosy nude shade range. Pillow Talk is available in makeup products like blush, eyeshadow, and highlighter, but it is most popular as a lip color. For $65 (with an original value of $95), you can snag a three-piece lip kit consisting of a lip liner, liquid lipstick, and matte lipstick in the original Pillow Talk shade. Still not convinced? There’s a reason why I’ve been loyal to my Pillow Talk Lip Cheat for almost 10 years—it really is that good.

Nécessaire The Body Wash Duo

Orig. $50

Pamper yourself with the indulgent, nourishing body wash that has racked up 26 million posts and counting on TikTok. Formulated with marula oil, glycerin, vitamin A, and more, this body wash thoroughly cleanses your skin without stripping it. According to one TikToker, the eucalyptus fragrance “smells very clean and relaxing.” At $32 for two full-size body washes, this Nordstrom-exclusive set is the definition of bang for your buck.

These products are just the beginning in terms of TikTok-loved beauty finds you can shop on major sale at Nordstrom right now. Keep scrolling for an Anastasia Beverly Hills Brow Kit, a bonding shampoo with more than 16 million posts, and more.