In recent years, TikTok has become the go-to destination to discover new and trending beauty products. Sure, not all viral products will live up to the hype every time, but social media is still a super convenient resource for staying up to date on what real people are buying and loving. Since splurging on every lip oil or face mask that pops up on my For You page adds up fast, I’m taking advantage of the Sephora Fall Savings Event to shop viral beauty at discounted rates.
The tiered sale includes savings of up to 20% off sitewide depending on your membership level within the retailer’s rewards program—and this weekend is the last chance to shop the deals. With no time to waste before the sale ends on November 11, I’ve rounded up the best viral beauty products to shop at Sephora from Summer Fridays, Merit, Laneige, and more.
Best Viral Products on Sale at Sephora
- Summer Fridays Jet Lag Mask + Moisturizer, $39 with Rouge (originally $49)
- Makeup Forever Artist Color Pencil Longwear Lip Liner, $19 with Rouge (originally $24)
- Merit Flush Balm, $24 with Rouge, (originally $30)
- Laneige Midnight Minis Lip Mask Set, $17 with Rouge (originally $21)
- Makeup by Mario Ethereal Eyes Eyeshadow Palette, $54 with Rouge (originally $68)
- Haus Labs Trichlone Skin Tech Foundation, $39 with Rouge (originally $49)
- Refy Brow Sculpt Gel, $19 with Rouge (originally $24)
- Gisou Honey-Infused Hydrating Lip Oil, $22 with Rouge (originally $28)
Summer Fridays Jet Lag Mask + Moisturizer
Buy Now for $39
Winter skincare is all about hydration, so now is the perfect time to add a moisturizing face mask like this Summer Fridays favorite into your rotation. With more than 100 million posts to its name, this overnight mask (which doubles as a moisturizer) is beauty TikTok mainstay. For example, one TikToker raved that after using this niacinamide-infused formula, “you’re going to wake up with the most hydrated, plumpest skin of your life.”
Makeup Forever Artist Color Pencil Longwear Lip Liner
Buy Now for $19
If you’ve never heard of the Makeup Forever Artist Color Pencil Lip Liner, allow me to change your life forever. Not only is this lip liner in the rosy nude shade Wherever Walnut the best lip liner I’ve used in years, but it also has the stamp of approval from Hailey Bieber and Suni Lee. From the creamy, comfortable feel to the lasting pigment, this product checks all the boxes. But you don’t just have to take my word for it—TikTok is obsessed, too.
Merit Flush Balm
Buy Now for $24
In the market for a new cream blush? You can’t go wrong with the stunning, sheer Flush Balm from celeb-loved brand Merit. Available in eight shades, this lightweight blush instantly warms up your complexion with the prettiest wash of color. More than 30 million TikTok posts attest to the natural-looking dewy finish and gorgeous shade range.
Laneige Midnight Minis Lip Mask Set
Buy Now for $17
When it comes to TikTok-viral beauty products, the Laneige Lip Sleeping Mask is the OG. Now, you can try several shades at a great price, thanks to the Midnight Minis Lip Mask Set. In addition to being deeply nourishing for dry lips, this tried-and-true lip balm comes in delightfully sweet scents like Gummy Bear and Watermelon Pop (both of which are included). Pro tip: This set would be an amazing holiday gift for your beauty-obsessed BFF.
Keep scrolling for more trending beauty products to shop on sale at Sephora, including a MUA-approved eyeshadow palette and a laminating brow gel.
Makeup by Mario Ethereal Eyes Eyeshadow Palette
Buy Now for $54
Haus Labs Trichlone Skin Tech Foundation
Buy Now for $39
Refy Brow Sculpt Gel
Buy Now for $19
Gisou Honey-Infused Hydrating Lip Oil
Buy Now for $22
